ITB Berlin Presents World Tourism Industry

The 46th ITB Berlin opened its doors on Wednesday to travel professionals at Messe Berlin, where will host thousands of travel professionals until 11 March 2012.

10,644 exhibitors from 187 countries present every aspect of the value-added chain of the tourism industry in the 26 halls on the Berlin Exhibition Grounds. Messe Berlin is expected to break record this year in number of visitors; over 110,000 trade visitors from all over the world are expected to visit ITB in 2012.

Turkey attends ITB at Hall 3.2; almost covering half of the hall with exhibitors promoting country’s tourism products and services. Turkish Culture and Tourism Ministry also introduced “GoTurkey app” for technology enthusiasts to discover the most beautiful Turkish regions in augmented reality. Travelers can download the app for free either from Apple’s iTunes store or from Android market for free.

Moreover, Turkey also signed an agreement with TUI for the Chinese market. Turkish Culture and Tourism Minister Ertugrul Gunay and TUI CEO Dr. Michael Frenzel attended the ceremony where Turkey and TUI China signed a cooperation agreement. With the agreement Turkey expects to increase number of Chinese travelers visiting Turkey.

On the first day of the event, IPK International announced Global Travel Trends 2011/12. The main findings are that, compared with 2010, Europeans began travelling more again in 2011. However, data from the World Travel Monitor® 2011 reveals that results were still below the high level set in 2008. (Click here to read the trends)

At ITB Berlin the partner country, Egypt, is giving a boost to a major communication drive. The images being used in the new campaign ‘We’re Egypt’ can be found, not only on the Exhibition Grounds but all over the city.

Source - ftnnews