Tourism industry veteran to open IT&CM China

Industry veteran Mr. Martin Sirk, the CEO of ICCA (International Congress and Conventions Association) based in the Netherlands, will deliver the keynote address - China’s Century: Fulfilling its Destiny as a Mega Meetings Destination - at the opening ceremony of IT&CM China 2012. More than 2,000 delegates are expected at the three-day event.

Mr. Sirk, who has more than 20 years of industry experience and who has been the CEO of ICCA since July 2002, will draw on his vast experience to talk about the critical role of international meetings in a country’s development, and why it is yet to be properly understood by policymakers. The presentation will also explore how China can become one of the top global meetings destinations.

With the rapid growth of the China MICE market and the global attention it has been grabbing, this year’s IT&CM China seminar sessions have been designed to address this growing interest and educate participants on the important trends.

Source - eturbonews