National Geographic Channel Targets Malaysian Tourism

FOX International Channels (FIC) and the Malaysia Tourism Promotion Board are continuing their efforts to promote the country as a top travel destination in Asia, using National Geographic Channel as a platform.

The two teamed up five years ago for the eco-travel documentary Malaysian Journey, which aired on National Geographic Channel. A new installment is now in the works. Malaysian Journey: Rainforest will be presented by Hollywood star and martial artist Jason Scott Lee. Launching on April 21 on National Geographic Channel's global network, this year's installment will focus on Malaysia's famous rainforest regions.  

“FOX International Channels’ work with Malaysia Tourism Promotion Board has again led to a fantastic program that will appeal to viewers of National Geographic Channel around the world and in Malaysia,” said Simeon Dawes, the senior VP for FOX ONE STOP MEDIA at FOX International Channels. “Malaysia has captivating natural wonders and this new installment of Malaysian Journey will help entertain and educate audiences across a wide range of audience demographics.” 

“Malaysia’s flora and fauna is mesmerizing,” commented Lee. “I’m honored and thankful to National Geographic Channel for selecting me again for this second installment of Malaysian Journey. Viewers around the world will be able to see the beauty that Malaysia has to offer and the hospitality of the people from this country.”

Source - worldscreen