Amadeus integrates UNICEF donation option

TRAVEL providers hooked up to Amadeus systems can now allow customers to make a micro donation to the United Nations Children's Fund (UNICEF) when paying for travel online.

During the first stage of the programme, industry players such as airlines and OTAs can integrate a ‘check box’ on their online booking pages. Customers who choose to make a donation will receive a confirmation email.

The donation option will be a neutral standalone system, cross-channel merchant engine for participating travel brands. It will consist of a donation interface to collect donation data that is linked to an Amadeus payment gateway, which will process donations separately from travel purchases.

Amadeus senior vice president, general counsel and corporate secretary, Tomás López Fernebrand, said the joint initiative represents “an innovative model to drive donations”.

Linda Scott, DP World Chair for Entrepreneurship and Innovation at the Saïd Business School, University of Oxford, added: “Addressing some of the major development and social challenges in today’s world requires increasing collaboration between the private and not-for-profit sector. Deploying some of the processes, technology and expertise present in the private sector can make a significant difference to organisations that rely on funding and donations.”

Sourced: cambodia.org