Tourism fair for the wealthy

Focusing on lifestyle and luxury tourism, the event will showcase high-end tourism products and services, including exclusive holiday packages to sought-after destinations, premier airlines and cruises, luxury accommodations, spas, health retreats and other unique experiences.

Speaking at a press conference in Kuala Lumpur recently, NTCM president and LuxtoFair organising committee chairman Datuk Shamsul Falak Abdul Kadir said this was the first time such an event was being held in Malaysia.“Last year, the global tourism receipt totalled up to US$850bil (RM2.55tril).

“While 97% of tourists spend an average of US$600 (RM1,800), the top three percent of tourists spend an average of US$5,000 (RM15,000),” he said, adding that these high-end travellers contribute about 20% of the total revenue.“This is why we wanted to organize this fair to cater to the upper segment market.

“We are targeting more affluent travelers, including entrepreneurs, professionals, elites, socialites, embassies, expatriates and others,” he said.The fair would also provide a platform for companies to promote their high-end products and services to the public, as many people were not aware such products and services existed.So far, 70 of the 100 booths available have been taken up.

“Although we also have packages to international destinations, we expect to see a strong participation by local and regional players such as the Tourism Authority of Thailand, Tourism Indonesia, and Tourism Australia,” he said.He added that they expected the event to bring in 8,000 quality visitors.The fair will feature exciting stage presentations performances, consumer contests, lucky draws as well as talks on various topics by relevant speakers.

Official partners Maybank, MasterCard, Malaysia Airlines and Ingress Motors will also be offering various deals and promotions at the fair.The LuxtoFair 2011 will be held from 10am to 8pm daily from May 20 to 21, and 10 am to 7pm on May 22 at the Putra World Trade Centre, Kuala Lumpur. Admission tickets are priced at RM10.

Source = thestar