W Hotels arrives in Beijing

Starwood’s designer luxury brand, W Hotels, has launched in Beijing.

The new W Beijing Chang’an has opened its doors, marking the 45th W Hotel worldwide and the second in mainland China after the W Guangzhou.

“The opening of W Beijing Chang’an is a milestone in the W brand’s dramatic growth around the globe,” said Paul James, global brand leader for W Hotels, St Regis & Luxury Collection. “Long on our shortlist of the world’s most dynamic destinations, we are proud to bring W to Beijing.”

Located on Beijing’s main Chang’an Avenue, the new hotel offers 349 rooms and suites, all featuring tablet devices to control the lighting and mood, 48-inch LED TVs and Bluetooth sound systems with Bose speakers. All king bed rooms and suites will also feature round bathtubs.

Meanwhile, the hotel’s top room category, the ‘Extreme Wow Suite’ covers 345m² and includes a two-metre-wide circular bed and a jacuzzi positioned next to a ceiling-to-floor window.

W Beijing Chang’an
W Beijing Chang’an
Other facilities at the hotel include a top floor lounge, Chinese restaurant, a spa, fitness centre and heated indoor pool.
For the corporate and events market there is also nearly 1,500m² of function space, including the 518m² ‘Great Room’.

“Starwood’s growth in China has been nothing short of tremendous,” said Qian Jin, Starwood’s president for Greater China. “In 1985, Starwood’s legendary Sheraton brand first debuted in Beijing, kicking off the growth trajectory. Today, we’re excited to offer a cutting edge hotel brand to this vibrant market, and we are confident that W Beijing will raise the bar on stylish luxury accommodations in the heart of the city.”

W Beijing Chang’an joins Starwood’s portfolio of nearly 140 hotels currently operating in Greater China. But this is expected to grow rapidly, with 130 more hotels in the pipeline, including new W Hotels in Changsha, Chengdu, Shanghai, Suzhou, Sanya and Shenyang.

sourced:traveldailymedia.com