Master plan to the rescue

PHNOM PENH Cambodia’s Ministry of Tourism has prepared a master plan for tourism development across all provinces to attract investment and create more products for tourists.

Khmer Times reported that Tourism Minister, Thong Khon,  set out the plan during the first quarter meeting at the ministry earlier this month.

According to the plan, tourism officials at all levels are urged to continue establishing new products and push resorts to keep their surroundings clean.  

The minister said: “We also have to push human capital in tourism, promote Cambodian tourism both locally and internationally to respond to current tourism trends.”

“Introducing information communication technology to manage the tourism industry and build good hospitality movements is urgently needed.”

The master plan in the city and provinces has already been implemented, according to the ministry secretary of state, Tith Chantha.

The master plan included infrastructure development, clean and green resorts, well managed social order, widening and building new roads to reach resorts, offering good services, quality, hospitality and manpower in the tourism sector.

“We have inserted a master plan for tourism development into the provincial and city master plans. We have many areas to work on – such as improving the quality of services and getting better staff that are trained.”

Cambodia expects to attract around 7 million foreign tourists by 2020 earning an estimated revenue of around USD5 billion and generating some 1 million direct jobs.

The country projects to welcome as many as 5.4 million international tourists this year.

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