Freight forwarders urged to embrace e-commerce

The air freight sector should adopt paperless processes and embrace e-commerce to meet rising demand for air cargo services in the country, industry insiders said on Wednesday.

At an event organised by the Cambodia Freight Forwarders Association (CAMFFA) in Phnom Penh, key players in the industry discussed the challenges and opportunities that local companies face.

Sin Chanthy, president of CAMFFA, said embracing e-commerce is crucial to the survival of local freight forwarders.

“We are service providers. Both CAMFFA members and non-CAMFFA must provide e-freight solutions.

“Even though we do not have laws guiding the use of e-commerce in Cambodia, some companies are already using it,” said Mr Chanthy.

Chloé Lapeyre, general manager at Phnom Penh International Airport, said the adoption of paperless processes in air freight is part of the company’s master plan.

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