Qantas reveals new uniforms

17 Apr 2013  2066 | Business & Trade Fairs

 Qantas has unveiled its new uniform by Australian designer Martin Grant, created in collaboration with the Qantas employees.

The specially-designed garbs will be the first new uniforms in ten years for the Australian airline.

12,600 Qantas employees will be adorned with the outfits from early 2014.

“This is a new look for a new chapter for Qantas,” Qantas chief executive Alan Joyce said.

“Martin’s interpretation of the brief was developed in collaboration with Qantas employees, and the end result is a stylish and comfortable collection that will help our people feel their best no matter where they are in the world.”

Mr Grant engaged with the Qantas Uniform Panel - 12 select representatives from Qantas customer service departments - receiving important feedback on functionality and wearability.

“My inspiration for the uniform came from Qantas’ striking logo - the powerful red triangle and the flying kangaroo - I have always loved the Qantas logo as it’s very nostalgic for me,” Mr Grant said.

“I wanted to create a uniform that reflected the glamour of flying and something that would suit every body shape.”

 

Sourced: etravelblackboard

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