Savour food, snap a selfie

SINGAPORE  Accor Hotels launched a “Savour, Snap, Share” social media campaign across Asia, Tuesday, aimed at bringing together social media, food-fies and selfies.
Hotel guests and visitors are encouraged to share “food-fies” of themselves enjoying culinary delights at any Accor property around the world.
The campaign is inspired by 2014 Accor Hotels Asia Pacific Social Media Monitor where survey findings revealed that 77% of travellers took photos during their last trip.
It also taps a cost-free channel of publicity for the hotel group as selfies indulge in their pastime, who stand to win prizes such as dining vouchers, hotel says and loyalty programme membership.
inside no 10Interestingly, respondents from Southeast Asia are most likely to have taken photos, with those from the Philippines (54%), Indonesia (51%) and Thailand (50%) making the top three. The survey also found women (82%) to be more snap happy than men (74%). Travellers were more likely to have been pointing their cameras and smartphones at food (44%) than anything else.
The contest will run to 9 March in Singapore, China, India, Indonesia, Korea, Thailand and Vietnam.
Spanning various social media platforms, namely, Facebook, Instagram and Weibo, participants stand the chance to win weekly prizes including dining vouchers and Accor Advantage Plus memberships, as well as the grand prize of a two-night stay at a participating Accor hotel of their choice.
An Accor Chef Panel has been assembled to determine the weekly winners. Daine Gilbert (Sofitel Bali Nusa Dua), Sakal Phoeung (Sofitel Saigon Plaza), Paul Smart (Sofitel So Bangkok) and Anne-Cécile Degenne (Sofitel So Singapore) will take turns to pick the best submissions each week.

sourced:ttrweekly.com