ITB Asia inserts more forums

SINGAPORE ITB Asia has announced new conference features during this year’s show, 21 to 23 October.
New partnerships and conferences will cover key industry areas including corporate, leisure, MICE, travel technology and responsible tourism.
The three-day event will be held at the Sands Expo and Convention Centre, Marina Bay Sands, Singapore from 21 to 23 October.
The line up of events on the sidelines of the trade show are scheduled for the first and second day with a series of sessions led by industry leaders from Tuniu, Ctrip, Airbnb, Agoda, Expedia, TripAdvisor, Uber, Venture Republic Global and MakeMyTrip.
inside no 8These two sessions will be moderated by Phocuswright founder and industry veteran, Philip Wolf.
“Every year, we plan our conference line-up around the trending topics within the rapidly changing market that is shaping the future of corporate, leisure and MICE travel. We address these topics by partnering with leading professional associations as well as bringing in forward-thinking speakers who are at the top of their game,” said Katrina Leung, Executive Director of Messe Berlin (Singapore), the organisers of ITB Asia.
Enhancing the region’s meetings and conferences
ITB Asia has partnered with the Incentive Conference & Event Society Asia-Pacific (ICESAP) for a half-day conference.
The show has also strengthened its partnership with K.I.T. Group to enhance its Association conference programme focusing on how European and International associations can optimise their activities and relationships within the Asia-Pacific region.
There will also be a Business Travel Day hosted by Global Business Travel Association (GBTA) that will deep dive into the current outlook on business spending over the next two years.
inside no 8.1Session will be jointly held by STR Global and Google on key statistics for the Asia-Pacific region such as mobile queries and the way travellers search.
CAPA – Centre for Aviation, a leader in global aviation knowledge, will hold its inaugural industry outlook forum at the event this year. The session will provide a detailed industry outlook, encompassing CAPA’s financial and traffic forecasts for the global airline industry. There will also be a round table on the liberalisation of ASEAN air travel and growth opportunities for the aviation industry as well as a session on disruptive technologies and their impact on the sector.
DestinationElite will organise the show’s first ‘Luxury Travel & Hospitality Forum’, as well as a session with TravelDaily China to highlight China’s growing importance in the travel industry.
Identifying opportunities in social and digital arena
The first day of the show will see a session in collaboration with the Professional Travel Bloggers Association (PTBA) addressed by PTBA President, Matt Gibson on how blogging and social media can be profitable. This session will outline how investment in social media, blogging and email marketing results in benefits and ultimately profits for an organisation.
On the last day of ITB Asia, Euromonitor will host a session titled ‘The New Online Traveller in Asia’ that will shed light on the evolution of online consumers and how it affects travel patterns.

sourced:ttrweekly.com