TTF rolls out invite to 2017 event

BANGKOK Thailand Tourism Forum, an influential annual gathering of top hotel industry professionals in the Thai capital, will be held Monday 23 January, 2017, at the InterContinental Hotel Bangkok.

Now in its sixth year, TTF is organised by Thailand’s American Chamber of Commerce (AMCHAM) and C9 Hotelworks with support from InterContinental Hotel Group.

Viewed as the state of the industry event, held annually in the first month of the New Year,  the sixth edition will focus on how Thailand’s tourism sector needs to adapt and maintain a strong, long-term growth trajectory while embracing disruptive trends that range from the sharing economy to a significant growth in millennial domestic travellers.

Despite global economic woes, extreme currency fluctuations and considerable domestic challenges, Thailand has continued to report steady increases tourist arrivals through 2016. (Immigration bureau head count).

The Tourism Authority of Thailand recently announced that the country is on track to exceed arrival targets this year, which will generate more than THB2.58 trillion (USD73.7 billion) in estimated tourism revenue for the country, up 14% from 2015.

Even amid such a positive outlooks presented by government officials, persistent challenges remain for Thailand’s hospitality sector.

For hotels, there’s the constant task of maintaining ADR and achieving respectable RevPar in an increasingly competitive regional marketplace.

Destination-focused businesses need to remain agile and fresh in a constantly evolving travel landscape.

Expert presenters and lively panel discussions are set to take place at Thailand Tourism Forum 2017.

These demands and market dynamics will be covered by expert presenters and debated via lively panel discussions at the Thailand Tourism Forum 2017 during a full afternoon programme that flows into a well attended networking event.

“In a world of instant updates and ever-changing travel technologies, trends and attitudes, it’s more important than ever to be an innovative player in the industry,” said C9 Hotelworks managing director, Bill Barnett, one of the event’s founders and organisers.

“TTF 2017 will focus on key statistics and emerging trends. It will also showcase some of the powerful new Thai regional destination brands that have emerged in recent years, and consider how new ideas and aspirations are reshaping hospitality.”

The 2016 forum attracted 500 delegates.

sourced:ttrweekly.com