BW upgrades Nagasaki property

BANGKOK Best Western Hotels & Resorts has launched its newest upscale brand, BW Premier Collection in Japan.

The former Best Western Premier Hotel Nagasaki has been serving guests for years with its upscale amenities, from high-end restaurants and bars to international-standard conference facilities.

Now it has enhanced its market position even further by joining the BW Premier Collection.

The hotel has successfully been rebranded BW Premier Collection Hotel Nagasaki, making it the brand’s first location in Japan and the first operational BW Premier Collection property in Asia.

The hotel will still be available for bookings via all of Best Western’s distribution channels and members of Best Western Rewards, the company’s popular loyalty programme, will continue to earn points on their stays.

In fact, the only changes guests will notice are new branding and elevated levels of service and comfort.

“This hotel has always been one of our most highly-rated properties in Japan, and we are delighted that it has now become Asia’s first operational BW Premier Collection hotel,” said Best Western’s managing director of International Operations – Asia, Olivier Berrivin.

“The hotel’s strong local identity, excellent location and extensive collection of facilities make it a perfect fit for the BW Premier Collection – our curated global selection of upscale hotels. The new branding will elevate this already exceptional hotel to a new level and cement its reputation as one of Nagasaki’s leading hotels,” he added.

A landmark on the Nagasaki skyline, BW Premier Collection Hotel Nagasaki is located in the city’s downtown district.

It offers 181 rooms and suites with modern décor and fittings and complimentary Wi-Fi.

A popular venue for conferences and events, the hotel features eight banquet halls ideal for corporate conventions to social events. It also features international, Japanese and American restaurants, a bar and  coffee shop.

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