Thailand inbound travel surges 30% in Chinese search results on TripAdvisor

Bangkok – Thailand continues to attract the most interest from top inbound travellers to the country according to recent TripAdvisor inbound travel data and analysis of online search behaviour.

China led the way with the highest percentage increase in search traffic, with a year-on-year increase of 30%, outpacing the overall international average of 4%. India and Indonesia followed in second and third place, with year-on-year search increases of 16% and 12%, respectively.

The results support arrival statistics from the Tourism Authority of Thailand (TAT), which noted that China and Russia were also two of the largest contributors to Thailand's inbound tourism and inbound expenditure in the first half of 2017.

Mr. Yuthasak Supasorn, TAT Governor said, "The data unveiled both what inbound countries were most interested in Thailand, as well as the most searched destinations in the country. It also provided insightful information on international travel behaviour."

Mr. Grant Colquhoun, TripAdvisor spokesperson, said that "Thailand has something for every traveller with its tropical beaches, heritage towns, delicious food, and an ever cosmopolitan capital city. The inbound travel data that is available on TripAdvisor provides local hospitality businesses and service providers with insights on travel trends and consumer behaviour to help them more effectively capture and cater to a global audience of high intent travellers."

He added, "We are also encouraged to see that accommodation in Thailand is becoming more engaged on TripAdvisor with 53% of them responding to travel reviews within the last month."

When examining the total inbound search traffic for Thailand, China tops the list followed by the United States, United Kingdom, Australia and Russia.

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