30 Apr 2018
Travellers are developing a taste for an adventure in India, with a study conducted by India’s major experiential travel booking platform, Thrillophilia, revealing a 178 per cent increase in demand for adventure and active travel during the past three years.
Twenty-eight per cent of respondents claim that on an average they indulge in at least five adventure trips in a year and 16 per cent are comfortable travelling solo, according to the Thrillophilia study, which surveyed 10,000 travellers and 1,800 travel partners.
Notably, the report shows that adventure tourism is gaining popularity not just with travellers in their youth, with 36 per cent of respondents aged above 35 preferring offbeat travel experiences as well.
The survey further reveals that trekking has gained popularity in India, and is the most popular activity with 26 per cent preferring to take treks during their trips; while water sports was the second favourite, preferred by 25 per cent.