AirAsia boosts inbound traffic to Brunei

17 Nov 2009 2106 | World Travel News

Low fares from AirAsia have boosted traffic from price-sensitive Asian markets to the Brunei capital, despite the lack of direct connections, according to Brunei inbound agents. 

Visitors from markets such as India and South Korea are flying in to the Malaysian cities of Kota Kinabalu and Kuala Lumpur and flying AirAsia into Bandar Seri Begawan, the Brunei capital.

Hasa Incentives managing director Leslie Cheung saw a slight increase in FIT travellers from South Korea since AirAsia started flights from Kota Kinabalu to Brunei last month. Next year, the company is aiming for a 10 per cent increase in business from South Korea through the introduction of new ecotourism packages.

MegaBorneo Tour Planner managing director Khirul Zainie said he was tapping the Indian market through Kuala Lumpur and saw 10 per cent growth compared to last year. "We are telling travellers they can visit a new destination for about the same price as a domestic destination in Malaysia."

Bonasia Holiday Management Services managing director Caroline Ang stressed the need for more four- and three-star beach hotels in Brunei as AirAsia had created a new middle-income segment of travellers to the destination.

Sourced = TTG TravelHub