Hawaii Tourism To Monitor East Asia Social Media

Under the agreement, SinoTech Group will use its advanced Social Media Monitoring technology platform SIP:Enterprise to provide Hawaii Tourism Authority with in-depth analysis and insights regarding consumer sentiment, behaviour, and other key characteristics. The detailed measurements and analysis SinoTech will provide across the Chinese, Korean, and Japanese markets will support Hawaii Tourism Authority's market planning for visits from these three very important markets.

This is an exciting partnership that allows us to utilize our advanced social intelligence technology and expertise in Destination marketing on behalf of the great state of Hawaii. We look forward to producing high quality, actionable data and insights Hawaii can use to more effectively plan and execute its Asia Pacific strategy. said, Dr Mathew McDougall, CEO for SinoTech Group.

We are looking forward to working with SinoTech Group to help us gain an accurate understanding of the opinions, needs, behaviors, and plans of travel consumers in China, Korea and Japan. These insights will be invaluable for use in the HTA's longer-term strategic planning and marketing in the region. said Daniel K. Nahoopii, Director of Tourism Research, Hawaii Tourism Authority.

Source = asiamediajournal