AirAsia carries 100 million guests in just over 8 years

100 million guests flown was only a dream and a vision over eight years ago, but it has become a reality for AirAsia. The significant numbers of 100 million guests in 8½ years represent the commitment that AirAsia, the world's best low-cost airline holds in spearheading the change of the ASEAN travel landscape.

AirAsia, with humble beginnings of 2 aircraft and 200 staff has grown exponentially into a global brand connecting 22 countries and 139 routes across South East Asia, China, Hong Kong, Taiwan, Japan, Korea, India, Europe and Australia. The young airline of just over 8 years has been pivotal in charting new chapters in the aviation industry by liberalizing air travel with low fares, especially in the ASEAN region where low fares are essential for travel.

To celebrate the 100 millionth guest flown, AirAsia is having a special promotion from 13 to 17 October 2010. Guests are able to enjoy fares from as low as RM1* to international and domestic destinations throughout the forward travel period of 1 April to 11 August 2011. This promotion is available exclusively online at www.airasia.com or mobile.airasia.com.

Yang Berbahagia Dato Sri Dr. Tony Fernandes commented, We began our journey only 8½ years ago with and only a dream that everyone can fly. Today, AirAsia has the youngest and most modern fleet of 95 aircraft, connecting 22 countries with 139 routes, 8,000 staff across the globe; and of course nowandnbsp; 100 million guests (and counting)! What started as a local Malaysian brand, is now an international name, claiming the World's Best Low-Cost Carrier two years in a row.

The journey has not been easy, but definitely rewarding and fulfilling for AirAsia. It would not have been possible without the support from all our guests who has embraced the AirAsia concept, and helped us grow into the success that AirAsia is today. We will continue to strive to give you the best service at the lowest price, with the support of my dynamic, passionate and dedicated staff at AirAsia.

We recently ran a regional brand campaign called Real People, Real Stories where AirAsia guests have generously shared their stories, videos and pictures via social media with us on how AirAsia has been a change agent in their lives. And we have been inspired by the entries that we have received throughout the campaign. Social media connects people in the virtual world, while AirAsia connects people in the real world. AirAsia will continue to provide opportunities for people to travel affordably, strengthen ties between communities across the globe with our vast connectivity, low fares, and award-winning products to serve a wider spectrum of travelers, Tony added.

The lucky 100 millionth AirAsia guest is Irma Dewi, 23 year-old housewife from Indonesia. Irma was presented with 100 free seats from AirAsia which will enable her to travel throughout the vast route network of AirAsia with incredible connectivity options for a period of two years. She had her first AirAsia experience on a holiday to Bali from Jakarta, Indonesia two years ago and has since flown four times with AirAsia and cites the Nasi Lemak as her favourite food on board.andnbsp; andnbsp;

When asked about how Irma Dewi feels about being the 100 millionth AirAsia guest, she said:andnbsp; “ I travel AirAsia because it offers me great connectivity options and it is the only airline around the region that connects me to Trichy, India. I would never have imagined being the 100 millionth AirAsia guest when I booked my seats from Jakarta to Kuala Lumpur and from Kuala Lumpur to Trichy on 5 October 2010! All I wanted to do was to visit my husband in Trichy, and this is a pleasant surprise for me and my family to get this 100 free seats. AirAsia has helped to change the way people travel and I hope to represent all the 100 million guests to say Thank You to AirAsia for enabling everyone from all walks of life to fly affordably.

AirAsia has achieved many significant milestones since its inception in 2001, establishing Thai AirAsia in 2003, followed by Indonesia AirAsia in 2004 and establishing the first truly long haul, low cost carrier; AirAsia X, in 2007. AirAsia as a group, carried 30 million guests in March 2007, and grew exponentially to carry its 50 millionth guest by June 2008. Its website is also one of the highest ranking globally with over 35 million unique visitors every month.

The AirAsia brand has also been infectious among air travelers as it continuously pushes the limits of innovation with the latest technology, out-of-the-box marketing campaigns, association with strong global brands, and interactive involvement with its guestsandnbsp; apart from its low fares, of course.

Source = etravelblackboardasia